Marketing Information System (MIS)

Our Marketing Information System (MIS) is a tool to organize the collection, analysis and communication of marketing information. MIS is an ongoing, organised procedure to GENERATE, ANALYSE, DISSEMINATE, SORT, RETRIEVE information for the use of making informed decisions. EAGC provides marketing information services through its web based system, The Regional Agricultural Trade Intelligence Network (RATIN).

Role of MIS

It is a set of procedures and methods for the regular planned collection analysis and presenting information for making marketing decisions.

  • Intended to increase market transparency and intelligence so that producers, traders and processors can trade more effectively and increase the profitability of their venture.
  • Increase bargaining power and reduces or even eliminates spatial arbitrage opportunities.
  • Allows for more informed decision-making on financing and market research
  • Advices on grades and standards required for trade of grains.
  • Allows for an independent system of determining the value of financing trade

Regional Agricultural Trade Information Network – RATIN

The Regional Agricultural Trade Information Network (RATIN) is a web based Regional Marketing Information system that provides Grain Trade Information within the grain sector in Eastern Africa.

What is RATIN?

RATIN is a regional market information system developed and hosted by the Eastern Africa Grain Council (EAGC). It is a one-stop-shop for timely, accurate, and relevant market information for grain stakeholders in Eastern Africa.

RATIN was developed to help reduce regional food insecurity by strengthening the ability of markets to provide access to affordable food to poor households, while simultaneously improving food availability through the provision of adequate incentives to producers.

How RATIN Works?

RATIN employs enumerators based at markets as well as at border points who, in turn, gather price, volume and early warning information using GPS enabled mobile Smart Phones. The information is transmitted to a central database at East African Grain Council (EAGC) offices, where analysis takes place after which daily price information, monthly cross border trade, real time warehouse volumes, food balance sheets, trends and projections of trade, bids and offers for market access are generated.

Data validation are undertaken by RATIN with system programs coded, and run, to flag out of range data and other outliers.  Additional data quality feedback is also provided by farmer groups, traders and associations, all of whom are system users.

The enumerators are employed and compensated by EAGC.  They are also trained by EAGC using a very detailed training manual.  The enumerators are male and female, most with college degrees.  Prices are collected by enumerators speaking the local dialect, with data disseminated in English and French.  To ensure consistency, market prices are collected daily at between 6am – 9.00am.  Border prices are collected continuously during the day.


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